For the rebrand of boutique hotel Maison Brummel Majorelle, I developed a cohesive visual identity inspired by the beauty of Morocco and the sustainability of the hotel’s architecture and business practices. Through research, business strategy, and visual exploration, I created a sleek, minimalist brand system that draws inspiration from the hotel’s distinctive architecture and material palette. The rebrand included renaming the hotel Terrazzo, a name inspired by the materials that make up the building and contribute to its distinct character. The project included a new logo, color palette, typography, and a range of applications across digital and print touchpoints, all brought together in a comprehensive brand manual.