At Sky Nursery, I managed the creation and coordination of social media content across Instagram and Facebook, from capturing and editing photos and video to developing stories and paid social campaigns. I engaged the community through interactive content such as polls, quizzes, and strategic calls to action, while also creating blog content and custom signage to highlight featured plants. In this role, I was able to leverage a timely content posting schedule and popular digital media formats to boost visibility, engage the local community, and drive awareness of new plant arrivals.Social media is about community building: the impact of a post goes beyond likes. Through thoughtful, engaging content, I helped Sky Nursery connect with their audiences, increase engagement, and create a stronger sense of community around their brand. The result of these posts was a 50% boost in followers, a 28% increase in content interaction, and a 3.6% higher CTR.