In alignment with PLNU’s Office of Admissions, I designed a range of print, digital, and environmental materials to support their undergraduate student recruitment and event marketing efforts. My work included physical promotional materials such as postcards, event t-shirts and stickers, and digital marketing materials such as a transfer student calendar email. I also created Instagram content to promote events to prospective students, ensuring each touchpoint aligned with PLNU’s visual identity. Each element played a crucial role in helping aid in a sense of student individuality within the admissions process, and foster a welcoming, generous on-campus community.